At the IBC2008 trade show and exhibition, which runs from September 11-16, Alcatel-Lucent is highlighting how it is spearheading the evolution of the TV experience for the next generation of TV viewers. At the show, Alcatel-Lucent - in Hall 12P, Stand # C20 in Amsterdam's RAI convention center - is reasserting its commercial leadership in IPTV, as the company is currently supporting more than 13 percent of all IPTV subscribers worldwide across its various platforms - more than any vendor. The company also is demonstrating its technical strength in mobile TV, having achieved a series of significant milestones with its Unlimited Mobile TV solution.

Alcatel-Lucent is supporting more than 2 million IPTV subscribers and over 50 service provider customers worldwide, as IPTV becomes a key element in many service providers' triple and quad play service bundles. The IPTV market continues to grow at a rapid pace with more than 11 million IPTV subscribers in service worldwide, a number forecasted to reach 65 million by 2010.

"IPTV has matured into a mass market service, with Alcatel-Lucent leading the way," said Michel Rahier, President of Alcatel-Lucent's carrier activities. "Now we're taking the TV experience to the next level, introducing greater interactivity and personalization and extending TV service to mobile devices, enriching the experience for the consumer. At IBC 2008 we are demonstrating how viewers can have a rich, interactive and personalized experience, an experience they can take with them wherever they go," he added.

Demonstrations

In its stand at the show Alcatel-Lucent will be demonstrating a variety of innovations and industry leading products to support IPTV and mobile TV services.

In a world first, throughout Amsterdam's RAI convention center, Alcatel-Lucent will provide live mobile TV coverage using an integrated end-to-end mobile TV solution based on the DVB-SH standard. The solution includes Alcatel-Lucent 9600 DTR broadcast mobile TV transmitters for DVB-SH/DVB-H, and DVB-SH handsets from Sagem equipped with DVB-SH chipsets from DiBcom. The transmission will be made in the S-Band and in the UHF band, highlighting the multi-frequency capability of the DVB-SH standard.

Alcatel-Lucent also will be highlighting its leadership in IPTV middleware, as well as solutions to support mobile multimedia content delivery and targeted and interactive IPTV advertising. The demonstrations also will include a multi-screen showcase highlighting how a user experiences entertainment across the three screens (TV, mobile and PC) and how content can be shared across those screens whether they're at home or on the go.

Furthermore, using the latest Samsung SGH-P960 handsets, Alcatel-Lucent's DVB-H service delivery platform will showcase the support of several Smartcard Profile suppliers based on the Open Mobile Alliance BCast Smartcard Profile (OMA BCAST SCP) standard, as well as Gemalto's audience monitoring system, thus helping mobile network operators and broadcasters to better monetize their contents.

Also on display will be the Alcatel-Lucent 9600 DTH fixed and Mobile TV transmitter range, including low power and high/medium power digital terrestrial repeaters for DVB-T/DVB-H.

Additionally, Alcatel-Lucent will showcase its Video Operation Centre (VOC) solution, a service-oriented solution that enables operators to take control of end user perceived quality of experience by integrating objective and subjective end-to-end video service monitoring with head end management. Successfully deployed in a number of major operators, the Alcatel-Lucent VOC helps to reduce OPEX & CAPEX and significantly increases customer service, enabling a better focus the end user.

Speakers

Olivier Coste, Chairman of Alcatel-Lucent's mobile broadcast activities will speak on Monday, Sept. 15, from 12:00 to 12:30 PM on the 'Implementation of DVB-SH' as part of a session dedicated to "Open Standards, Technology and Implementation".