Hupo TV has selected to use Swarmcast’s Autobahn Platform as the foundation for its online video offerings across its broad range of music, celebrity, live sports and general entertainment channels. Hupo TV is one of only five licensed video sites in China and the largest professional content site, with more than 60 million unique monthly visitors. Hupo TV has partnerships with MSN China, Baidu Entertainment, China Music Radio and Major League Baseball. Through Swarmcast, Hupo TV will offer its customers and advertising partners a TV-like experience for live and on-demand Internet video. Hupo TV is part of the Broadwebasia group of companies. Broadwebasia is controlled by Brad Greenspan, the founder of MySpace.

This announcement underscores Swarmcast’s rapid global expansion. Swarmcast recently opened an office in Beijing, following the opening of its European headquarters in Zurich, Switzerland in August. The Beijing office is the fourth presence after Tokyo, Zurich and Minneapolis.