TelcoTV announces an unprecedented digital media and entertainment speaker lineup for its annual conference, November 11-13 at the Anaheim Convention Center in Orange County, California.
The show's high-profile keynote and general session speakers will discuss trends in mobile, online, and traditional media, including emerging business models for the monetization of content and the future of advertising in the new digital world. TelcoTV, with more than 150 exhibitors, is by far the largest IPTV and video conference and exhibition focused on carriers of all sizes in the US.
One of the keynote program's highlights will be Ron Berryman, SVP and GM of Fox Interactive Media. Mr. Berryman guides the online strategic direction of Fox's 24 owned and operated television stations, as well as the network's 180+ affiliates. During his TelcoTV keynote address, he will outline how Fox is implementing and executing a successful digital media strategy to leverage its vast content holdings.
The TelcoTV keynote interactive panel, Beyond the Hype: Maximizing the Advertising Opportunity in Digital Media, will be led by Rohit Bhargava, SVP of Digital Strategy and Marketing at Ogilvy 360, and include panelists Cheryl Idell, EVP Media Product Leadership, Nielsen, and Frank Barbieri, Founder, Chairman and CEO, Transpera. The discussion will center on ways marketers are using digital media to reach their desired audiences. From addressable ads to online behavioral profiling, digital media's role in marketing and advertising is growing exponentially. Understanding this shift in strategy and marketing spend is critical for the TelcoTV community to ensure they maximize the opportunity and understand the implications. This session will outline and debate the important issues surrounding the impact and business opportunity of advertising in the digital age.
The theme of entertainment and convergence will continue in the TelcoTV ancillary sessions, particularly the Making Sense of NetVideo and Understanding Mobile TV tracks. These educational sessions, which allow attendees the opportunity to dive deeper, exploring the session topics in more detail, will include a review of the major NetVideo players, a candid analysis of viable business models, an examination of consumer trends, and a brainstorming session on how to strengthen partnerships between service providers and content owners. These discussions will be led by digital media experts including Steve Mitgang, CEO, Veoh; Derrick Frost, Founder and CEO, Invision.TV; David Rice, VP Marketing, Move Networks, and Scott Raynovich, Founder and Publisher of Contentinople.
The seventh annual TelcoTV is jointly owned by United Business Media's TechWeb Division and the National Telecommunications Cooperative Association, and produced by Light Reading, the leading online media, research, and targeted event company serving the $3 trillion worldwide communications market.