ViewCast announces that the BBC and leading broadcasters in Asia and North America were among a number of international broadcasters who streamed live video coverage of the games in Beijing to millions of viewers with ViewCast Niagara encoders and Osprey video capture cards.

The trend of major broadcasters and organizations utilizing ViewCast technology to stream live and on-demand video of major events through their Web sites began long before the games in Beijing. In June 2008, viewers in North America were able to watch live Web-TV coverage of a premier boxing match in the U.K., as Amir Khan defended his lightweight title. In July, the storied English football club, Liverpool FC, began streaming games to its global fan base. And in August, the BBC installed Niagara Pro encoders from ViewCast for live streaming coverage of prestige sports and news events.

For online and mobile video coverage of the games in Beijing broadcasters stepped-up their use of ViewCast streaming equipment, and audience responses exceeded all expectations. More than 100 million viewers watched streaming video of the various sporting events during the first 10 days of the games via the Web site of China's main broadcaster, and BBC Sports' online video coverage of the games enabled it to break into the top 10 most-visited sites in the U.K, as reported by Streamingmedia.com (August 22, 2008).

Adobe Flash Media Server powered the live video streaming for the BBC's coverage from Beijing. Adobe Flash Player, installed on 98 percent of all Internet-connected desktops, enabled viewers to enjoy high-impact online video across all major platforms and browsers.