CBS Interactive releases its latest online video innovation, the Social Viewing Room, which launches with Intel as its premier sponsor. The Social Viewing Room lets TV fans watch the most popular CBS Network TV shows online at the same time as their friends, and interact as if they were all sitting together in the same room.

At launch, CBS will have Social Viewing Rooms available for Primetime, Daytime, and CBS Classics. While in a Social Viewing Room fans chat, make comments, and throw or animate customized virtual objects on the screen. Users can also more easily find, befriend, and have conversations with others who share their passion for CBS programming. Viewers will see a list of everyone else in the room, and can chat with any or all of them directly during the show, thus increasing viral aspects through chat and interaction.

The CBS.com Social Viewing Room forms a key part of CBS Interactive's broader mission to engage TV fans online and add a social dimension to the online viewing experience. CBS will expand the Social Viewing Room to other CBS Interactive properties over time.

For promotional partners, the Social Viewing Rooms let technology leaders such as Intel weave its brand into the center of the entertainment experience with a unique combination of user engagement and brand integration. As the exclusive launch sponsor, Intel will showcase the relevance of its latest innovative mobile product for notebooks: Intel Centrino 2 processor technology