AOL will adopt
Brightcove for online video content management, publishing and video playback throughout the AOL Network. This partnership will combine AOL's video content offerings with Brightcove's market-leading online video platform. Beginning in early 2009, AOL Programming and AOL Video (http://video.aol.com) programming partners will use Brightcove to deliver video to the millions of people who visit AOL sites each day. Brightcove's integration with AOL's global advertising platform, Platform-A, will also expand opportunities for content partners to monetize video with online advertising.
Brightcove recently announced a new version of their service, Brightcove 3, which includes an enterprise edition to address the specific needs of aggregators, portals, carriers and operators. AOL Video is the first major portal to take advantage of Brightcove 3.
The announcement extends the relationship between the two companies, which began in 2006 when AOL became a minority stakeholder in Brightcove.