Mariner announces a partnership with UK-based
Endurance Technology, marking Mariner's official launch into Europe. The partnership with Endurance Technology will provide immediate services and implementation support for European customers. During 2009, Mariner plans to establish a base in the UK for a regionally focused business development operation to specifically address the European opportunity.
According to a 2008 report by Parks Associates, European operators have still only penetrated around 10% of their service markets, despite Europe holding the global top spot in terms of IPTV subscribers. With strong growth from 2006-2007 in major countries such as France, Belgium, Italy and Spain, 2010 is expected to see further growth acceleration in IPTV deployment. The TV market remains fragmented yet competitive while the smaller geographical territories make the build-out of country-specific broadband networks less costly.
Mariner will be showcasing xVu, its flagship TV care platform, in London at the IPTV World Forum, from March 25th -27th 2009. Howe will be a keynote presenter of "Providing Effective Customer Support in a Converged IPTV Environment," part of the Audience Soapbox Session on Thursday, March 26th at 17.30.