MOBISION will be participating in the 11th Arab International Telecom Development Summit for Arab States which is being held in Beirut – Lebanon on May 28 and 29 in order to demonstrate its ground breaking innovative business model dedicated to the multicasting of live video over connected and unconnected handheld devices.

MOBISION will be demonstrating its novel comprehensive solution for the television-over-mobile industry. The service is to be commercially launched in Iraq at the end of the month and boasts the world’s largest bouquet of DVB-H channels. MOBISION is already broadcasting in several major Iraqi cities to a variety of certified handheld devices.

Since the birth of this industry, uptake has been relatively stagnant due to the slow rate of global deployment of Digital Video Broadcast over Handheld. This slow rate was largely attributed to the existence of several business models, all of which were bottle-necked by the GSM network providers. This increased video-hungry-consumer costs and had negative effects on the industry’s growth.

MOBISION’s unique system was developed by its sister company Entertainment to Mobile. Established in Lebanon in 2005, E2M is a recognized leader in software development and system integration for telecom operators and TV broadcasting companies. This comprehensive system allows for the video broadcast network to be deployed within months. One of the unique features of this system is that it readily allows for integration with either the GSM operator, or the broadcaster. Mr. Wadih Cordahi , MOBISION’s Business Development Manager, adds “further, management of subscriptions is processed independently of all members of the value chain thereby giving the video network operator the highest hand and the ability to effectively gear consumer costs for market penetration and dominance”. Mr. Cordahi will be on hand at ARABCOM to explain the explosive growth and revenue potentials of this unique business model and its contribution to the industry’s expansion.

DVB-H is a standard that has been approved by the European Telecommunication Standards Industry as the broadcasting standard of the future. Most European countries have already switched to Digital Video Broadcast. Mr. Roger Khater, Director of Technical Affairs further brings truth to the many circulating rumors: “unlike 3G or streaming technologies, using a DVB-H phone from major handset manufacturers such as Samsung, LG, …, etc., can deliver up to 4 - 5 hours of viewership as opposed to traditional 3G which funnels battery power in an hour.” Mr. Khater will be delivering a full technical overview of MOBISION’s accomplishments.

Translated into simple terms, MOBISION will deliver affordable digital live television to compatible handheld devices throughout Iraq in its entirety by the end of the year.