Arab Radio and Television Network and
NeuLion announce a long-term partnership to distribute ART channels using NeuLion's IPTV platform in Canada. ART, through International Media Distribution, the global distribution arm of ART is the exclusive aggregator and provider of Arabic content. The new television service leverages ART/IMD's extensive library and premium content coupled with NeuLion technology for a new Arabic IPTV destination in Canada. The network has the largest Arabic movie library in the Middle East including family dramas, series, and plays.
The partnership names NeuLion as the exclusive IPTV technology provider and ART/IMD as the exclusive Arabic content provider to NeuLion in Canada to offer to all IP platforms including PC, TV through set top box, mobile and other IP enabled devices.
The new service, branded Talfazat-ART, will offer Canadian viewers access to ART/IMD's deep menu of channels including family entertainment, movies, and music. The Talfazat-ART service will launch in June 2010 and be offered as both a subscription and pay-per-view service.
According to Statistics Canada, people of Arab origin make up one of the largest non-European ethnic groups in Canada and the number is growing. In recent years the number of people of Arab origin rose by 27 percent, while the overall population grew by only 4 percent.