Miniweb has partnered with Brightcove to enable Brightcove’s media customers to use Miniweb’s Connected TV Platform to extend their reach to the TV, with a minimum of integration effort.

Miniweb’s groundbreaking platform enables easy navigation and consumption of Internet video on the TV. The platform empowers TV viewers with key functionality such as global search, recommendations, related content, personalization, micropayments and community/social networking. Unlike an apps model, viewers can search and discover content across all Miniweb content providers with a single action.

Miniweb’s Connected TV Services Platform allows easy integration of a wide range of internet video publishers, extending their business models to the TV and generating revenue through premium content payments and advertising.

Brightcove’s customers will be able to add their content to the Miniweb platform with minimum integration effort. The content will then be accessible on any Miniweb connected TV device, in multiple territories worldwide, giving content providers the widest possible reach.

Brightcove’s cloud-based online video platform allows customers to organize, publish, distribute, measure and monetize online video on the Web, across mobile devices and on connected TVs. Brightcove’s customers include top global media brands in more than 45 countries.