TVover.net and Lightreading are giving away 2 free passes to the TelcoTV 2010, November 9-11, 2010 in Las Vegas, NV, USA. Enter to win by emailing us at media@tvover.net with subject line 'TelcoTV 2010 raffle', name, email, company, address and phone number by noon CST, October 8, 2010. The winner will be randomly drawn.

As consumer choice in video options has grown, to include multiple pay-TV options, time-shifting, video-on-demand, Internet, and mobile video, the competitive picture for telecom service providers has become much more complex. Yet video continues to be the cornerstone of a multiservice bundle.

Today's challenge is to sort through a myriad of potential approaches to the video market and find the business case that enables telecom service providers to not only compete in video services, but to make a profit, while doing so. As many telcos are quickly discovering, wringing profit from any video strategy is a tough proposition, involving recurring content costs, marketing battles and promotional price wars, and difficult ROI decisions on fiber and advanced copper technology deployment.

TelcoTV 2010 provides a forum for frank discussion of these challenges and the current video services market. The conference sessions are packed with expert advice and commentary from industry experts and industry peers who are making video services work. Among the topics to be explored are:

• Where the profits are – an honest look at ROI
• Using TV as the anchor of a multi-screen bundle
• Making OTT video a viable commercial addition to your video service
• Exploring cost-effective content acquisition strategies
• Adding information services/widgets to your video service
• The role of home networking and customer support as a commercial play
• Potential revenue from adjunct offerings such as remote energy management and home security
• Looking at the practical side of “customer experience management”
• Deployment challenges, from choosing an architecture to determining the best funding mechanisms
• Partnering possibilities for content, distribution, and CPE
• The potential impact of new services, including 3DTV, and new consumer gear such as Internet-capable TV sets

TelcoTV is the only major North American event designed to help telecom service providers explore all their options while remaining focused on the bottom line.

For more information, visit http://www.lightreading.com/live/event_information.asp?event_id=29388.