According to figures from Ofcom and the Association for Interactive Media and Entertainment, revenues in the UK from premium-rate based interaction with media and marketing has grown over the past year to be worth some £810million, as more and more consumers use their mobile, smartphones, tablets, games consoles and netbooks to interact with TV, print and advertising media content.

Against this backdrop, leading heads of digital from broadcasters, programme makers, print media, brands and retailers will come together in Leeds on 11 May to look at how to further enhance and develop second screen interaction services at Telemedia360.

Telemedia360, sponsored this year by Core Telecom, is the leading UK-based boutique event for anyone in the media, brand, retail, IPTV or digital space looking at how to create value from the eyeballs generated by interactive content and services. Featuring a speaker line up drawn from the companies such as IPC Media, The Daily Telegraph, Five TV, Velti, Skopos and more, the conference and trading day provides the jumping off point for all developments in how digital media is used and magnetised for the year ahead.

Key themes at this year's show – the third annual outing for Telemedia360 – are the role of multiple devices in interaction and how social media is key in reshaping how brands and media companies interact with their customers. Within this, the show will also be looking at:

• What services are the best fit for what devices
• Mixing interaction and monetisation
• Working with the new platforms, players – getting Facebook, Twitter and the myriad of app stores working for your content
• What value social media?
• M-web, apps or both – what works best for media
• Increasing importance of loyalty and CRM
• How social media, apps and new channels are affecting the interaction paradigm
• What solutions are there for broadcasters, media companies, brands and marketers to help generate incremental new revenues?
• The role of telemedia in this new landscape
• Where does fixed line fit?
• How social media, apps and new channels are affecting the interaction paradigm
• What solutions are there for broadcasters, media companies, brands and marketers to generate incremental new revenues?
• The role of telemedia in this new landscape
• Where does fixed line fit?

While the show offers a range of practical, business-technology led seminars for the media, brand and retail industries, Telemedia360 on 11 May is also looking at how to connect these people and their services with the best of breed in new billing tools, mobile payments, age verification and security, as well as looking at how the digital environment can generate unprecedented levels of data about consumers – data that needs to be carefully handled and gently mined to create value and keep consumers safe.

The event also features a rare opportunity for the media, brand and marketing industry to workshop with premium rate and interaction regulator PhonePayPlus (and off shoot of regulator Ofcom) to look at how regulation is being implemented to protect consumers who are enjoying using a second screen to digitally interact with brands and media companies.

"Telemedia360 has grown a huge reputation in the media and brand space as the go-to event for all things connected with magnetising eyeballs and earlobes around media content," says Telemedia360 managing director Jarvis Todd. "We have consistently developed our conference and seminar sessions to deliver short, sharp and focussed insight into how to navigate the digital landscape and how to generate revenues from the way consumers consumer media in a digital world. This year's event is perhaps our strongest yet, with a conference programme that really tackles the issues around increment revenue creation and ROI in digital at a time when people are feeling the pinch."