thePlatform was selected by Cox Communications to provide the back-end video management for Cox's new video initiative, Cox TV Online. Cox is using thePlatform's mpx video publishing system, expanding upon thePlatform's history of managing Cox's video for Cox.com since 2008. This unique implementation enables programming networks to maintain the integrity of embedded custom video players on Cox's website, while providing Cox subscribers with a unified search and discovery experience.

thePlatform publishes video and other media to PCs, mobile devices and TV. Media companies rely on thePlatform as their open, central hub for managing, monetizing and syndicating billions of professionally produced video views annually. thePlatform currently provides online video management services to numerous programmers, leading media companies, and five of the top cable TV service providers in North America, including the largest "TV Everywhere" deployments.