At the upcoming BroadcastAsia2011 International Conference this June, 80 of the world’s leading broadcast professionals will converge and lead discussions on seven broad topics shaping the future of television. Taking place at Suntec Singapore from 21 – 24 June, the four-day event will see industry players sharing their in-depth analysis and predictions around the latest business and technology developments, with a focus on Hybrid and 3D TV in particular.

“Just as technological advancements and changing end-user preferences are leading to paradigm shifts in the way media is consumed, we have also worked to continually evolve the focus BroadcastAsia2011 International Conference. With a laser focus on convening experts with a strong point of view on the most relevant topics to industry professionals today, we are confident that delegates will gain invaluable knowledge to advance their personal and organisation’s success in a competitive broadcast industry,” said Lindy Wee, Director of PR and Conferences from show organiser, Singapore Exhibition Services.

Maximising Digital Dividends with Hybrid TV

With the growing popularity of Hybrid TV, analysts predict that there will be 1 billion Web-enabled televisions in operation, and worldwide shipments of pay-TV hybrid set-top boxes will grow to nearly 87 million units by 2015.

“Hybrid TV enables providers to offer a flexible, complete, multiscreen entertainment experience that is not tied to a rigid, fixed line infrastructure,” said Sunil Frida, General Manager of International Services at Sezmi Corporation. “This ability to deliver content seamlessly across multiple networks will appeal to a wide range of consumer interests, and will place Asia in a better position to leverage existing infrastructure and adapt to changing market needs.”

With the opinion that regional developments in Hybrid TV could shatter analyst predictions that IPTV revenues will increase more than 19% in the next seven years, Sunil Frida will also discuss how countries with strong broadband infrastructure can advance the convergence of TV entertainment services in wireless environments in his conference presentation titled, “Global Opportunities in Hybrid TV”.

Other distinguished speakers who will share detailed insights on the topic of Hybrid TV are Jean-Christophe Jubin from HTTV, Joss Armitage from IMPALA, and Shahrul Imran Sultan from MEASAT Broadcast Network Systems.

The Next Frontier of 3D

With many touting 3D as the next big revenue generator in the broadcast industry, the BroadcastAsia2011 International Conference will include a dedicated track focused on pertinent content issues that will determine the success of 3D in homes.

In a presentation titled, “3DTV - Hype or a Sustainable Business?”, Dr. Randolph Nikutta of Deutsche Telekom will discuss how the consumer electronics industry is driving the new 3D viewing experience, and share a case study on how this interest can be translated into a successful business.

Other speakers whom delegates can expect to hear from include NHK from Japan, ADB in Switzerland, Widescreen Revolutions from Singapore, Photon Beard in the UK, and Motorola Mobility Inc and 3ality from USA.

Changing Business Models in the Broadcast Industry

Current business challenges require business model innovation coupled with technology platform innovation to drive revenues across a growing range of end-point devices and outlets.

Titled, “Today’s Digital Revenue Reality Check – How to Capitalize on Changing Consumer Behaviour,” Rob van den Dam from IBM in The Netherlands will share his perspective on the new digital devices that present opportunities for consumer engagement, and how these may trigger disruption in the media ecosystem. Delegates will also learn more about the findings of an IBM study focused on business and revenue model innovation to offset the value loss in traditional media with the growth of digital.

Other international speakers who will share their insights into the changing business of broadcasting are Microsoft Corporation in USA; Accedo Broadband from Hong Kong, Network18 from India, BT Media and Broadcast and Latens Systems from the UK.

For the full BroadcastAsia2011 International Conference programme and list of speakers, please visit www.broadcast-asia.com/bca2011-international-conference-0.