Adobe announces the extension of the Adobe Flash Platform to connected digital home devices with an optimized implementation of Flash technology that delivers HD video and rich applications to Internet-connected televisions, set-top boxes, Blu-ray players and other devices in the digital living room. Major System on Chips vendors, OEMs, cable operators and content providers including Atlantic Records, Broadcom, Comcast, Disney Interactive Media Group, Intel, Netflix, STMicroelectronics, The New York Times Company, NXP Semiconductors, Sigma Designs, and others announced support for the optimized Flash technology today. The Adobe Flash Platform for the Digital Home is available immediately to OEMs and the first devices and SoC platforms with support for the optimized Flash technology are expected to ship in the second half of 2009.