According to InfoCom’s most recent release of its Quarterly Television Monitoring Service, IPTV has been making its way through the pay-TV market with an increasing popularity in countries that generally have a large broadband subscriber base.
While some operators achieved six to seven-figure IPTV subscriber numbers, others were not as successful. In the UK, for instance, despite having significant number of broadband users, take-up of IPTV has been sluggish due to satellite and Freeview’s strong market hold that places the IPTV players at a disadvantage. Tiscali, in particular, has plateaued between 36,000 to 45,000 IPTV subscriptions from 2005 until 1H08. In Germany, Hansenet has been struggling to add subscribers since its IPTV launch in 2006. Telecom Italia and Spain’s Jazztel were also among these providers, which, despite their early IPTV commercialisation, have lagged behind in the IPTV race.