Aggregator Limited announced the launch of its first TV-over-Broadband (TVoBB) service, a Russian language portal that is set to change the TV viewing habits of over half a million Russians living in the UK. MoëTV (pronounced 'my-oar TV' and meaning My TV in English) will go live later this month and will provide a vast collection of on-demand entertainment, drama, current affairs, films, documentaries, music and children's programming.
MoëTV is the first in a series of planned service launches targeted at niche audiences from Aggregator, the brainchild of senior television industry figures Martin Goswami and Chris Griffin. Aggregator's TVoBB services will create a new UK pay-TV platform, an on-demand broadband service that will deliver high-quality content to ethnic and special interest communities that are currently underserved by the television market.