Downloading TV programs, watching online videos and making online phone calls posted the biggest year-to-year percent increase among adult Internet users, according to new data from Mediamark Research & Intelligence.
E-mail, news gathering and paying bills online continue to be among the most widely used Internet activities by U.S. consumers ages 18+, the MRI data show.
According to responses from MRI's just released Fall 2008 Survey of the American Consumer, 3.2% of adults said they had downloaded a TV program in the last 30 days. That represents a year-to-year increase of 141.4%. The number of adults who reported they watched online video increased 35.4% during the same period, to a total of 23.3% of the adult population, while 4.0% of respondents reported they had made an online phone call, an increase of 32.0%.