du has announced the launch of its premier Video on Demand service as part of its du TV and du TV+ (premier IPTV service). The service is a fully managed video-on-demand offering with On Demand Group, the three-screen video enabler for top content and operations brands.
On Demand Group will develop and maintain an on-demand library of thousands of top-rated studio and network television titles. Selections will include transactional video-on-demand content from major Hollywood studios, and a range of subscription video-on-demand movies, series, documentaries, kids programming and music videos. The relationship will establish the leading on-demand television service in the UAE, underscored by the latest blockbuster movies and the largest video-on-demand selection.