Alexander Cameron has been on a writing rampage again as he describes in his latest essay the road to the future of IPTV. Issues discussed include:
- The age of the Internet
- What’s our vision for the future?
- Internet TV won’t take us that far
- The Holy Grail of IPTV
- There’s nothing special about video-on-demand
- Choice and content overload
And there are other sub-topics sprinkled in-between such as the misunderstanding of IPTV along with customer and company reactions. Alex’s work is always interesting so check it out.
By Alexander Cameron, Managing Director, Digital TX Ltd.
Imagine travelling down a motorway at 110 miles per hour, passing hundreds of signs with half of you feeling you just want a leisurely drive and the other half panicking that you're late. Some of the other cars are crashing into the central reservation or veering off the left lane violently never to be seen again, some are just sitting behind you watching what you'll do, and some are cruising with you in parallel so they can wave at you from the other window. Others are just parked in the hard shoulder doing nothing.
You're so busy trying to keep up your speed, answer calls on your mobile, work out when you'll need to put more gas in and fend off what the other cars are doing that you've also forgotten the most important thing: the one thing you thought you already knew and couldn't set off on the journey without. You know where you started, but you don't know where the road leads. You're all racing so fast that nobody knows where they are going. Point B is a mystery. All that seems to matter is the mile of distance ahead, but no-one has looked at the map and or taken much notice of the road signs. Nobody has any realistic idea of what's down that long road or what it will take to both get and stay there.
Technology moves at such a breathtaking speed that we almost always lose track of everything but the race. Westminster village is unfortunately the same. NHK, the Japanese inventors of the new Ultra HD (U-HDTV) video system invented high definition video over 30 years ago in the 1970s, although it was first introduced in the 1990s and still is yet to see significant deployment at this precise moment in time, despite the predictions of its ubiquity by market analysts. Their latest thinking is that U-HDTV won't see any practical consumer installations for the next generation, or at least 25 years.
Business without mission or purpose is like life without purpose, with the additional consideration of having to be able to react to change quickly and follow the money to survive. Many companies talk mission, but its lip service to flashy self-help consultancy doublespeak or a meaningless gesture that does very little to encourage their employees in the way they think it will. Business is about people, and companies are made up of people. Without mission or purpose, there is little chance for momentum to speed up or innovation to blossom. People react to vision as it touches their soul, not simply their need to pay the bills.