ZeeVee announces a new version of Zinc, a white-labeled, programmable platform that enables third parties to create private-branded Internet TV services.

As the popularity of Internet TV content explodes, Service Providers such as cable operators and telcos want to expand their offerings to include Internet TV. The Zinc platform offers a unique suite of cloud-based apps which enables operators to build an Internet television platform that can find and manage content, program custom user experiences, and deliver it on both Internet-capable devices and traditional MPEG-4 IP set-tops.

The Zinc.TV platform advances the state of Internet TV management products with advanced metadata automation, powerful video search, intelligent four-screen support, and features and tools that enable third-parties to bring compelling Internet TV services to market.

Zinc has automated its metadata engine enabling a highly scalable, readily maintainable solution. A new, lightweight HTML interface replaces Zinc's original PC download application, enabling cross-device, multi-screen support. Zinc now works on tablets, mobile phones, as well as PCs, MACs, and connected TVs. The Zinc platform provides programming, business rules, private branding and APIs that enable Zinc to be the preeminent white-labeled Internet TV platform.

Zinc.TV is currently in trials with services providers and partners in the U.S., Europe, and Mexico.