Online video ad campaigns can be targeted more precisely than ever before as SpotXchange announces that it will be providing video audience measurement information from comScore Video Metrix to clients using SpotXchange’s auction-based online video advertising marketplace. According to comScore Video Metrix reports, “primetime U.S. video streaming activity occurs on weekdays between 5 and 8 p.m.”. Information like this is invaluable for advertisers getting into the online video ad game. Now, advertisers using the SpotXchange marketplace can leverage comScore’s measurement service for targeting online video ad campaigns.

comScore will provide a customized monthly report to SpotXchange with information on all the publishers and syndication networks in the video ad serving marketplace. Information will be aggregated for all sites and by individual sites in the SpotXchange network, giving advertisers a look at the potential audience reach – a powerful resource for advertisers who make buying and targeting decisions. The report will list unique viewers by demographics, total video streams initiated, total video streams per viewer, total minutes of video streams, total minutes of video streams by viewer and gross rating points.

Based in Colorado and launched in November 2006, SpotXchange is the first online video advertising platform to allow advertisers and publishers to buy and sell online video advertising in a true, real-time auction marketplace. With SpotXchange, advertisers can buy and manage online video ads with the ease and efficiencies currently offered for search engine marketing campaigns. The SpotXchange patent-pending technology takes the best practices in sponsored search—self-service tools, free market bidding, precision targeting, transparent reporting, real-time tracking and optimization—and applies those tools to an aggregated marketplace of in-stream video ad inventory. Currently, the SpotXchange marketplace represents over one billion monthly impressions.