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Time Warner's HBO Enters into Internet Video Arena
HBO will make it's content available on the Internet. HBO on Broadband will begin rolling out Tuesday, in Green Bay and Milwaukee, Wis., with other markets following later. HBO on Broadband will offer 600 titles each month, with 400 of those available at any time, as well as a live stream of the main HBO channel, a feature that may appeal to subscribers who are away from home.
HBO’s programming is to be watched in a separate computer application that downloads shows to the hard drive. The application is available only on Windows PCs initially and the downloaded content cannot yet be transferred to portable devices. The downloaded content also expires four weeks after being downloaded. The application allows users to set up accounts for each family member and use parental controls that can block violent or explicit content.
Currently, the company has no time-line for when it will be available to all U.S. subscribers.
Posted on Jan 21, 2008
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