For the start of the 2006/07 season, Deutsche Telekom is introducing an attractive offer that for the first time in German television history will put TV viewers in the director's seat. Via the VDSL network of T-Com, T-Online will complete its live Bundesliga reporting with on-demand offers, constantly updated information and personalized all-games conference coverage. With this innovation upon Premiere's previous all-games conference coverage, soccer fans will be able to follow the highlights of all the Bundesliga matches in their own format.

Soccer like nowhere else
The goal of this partnership is to promote the new television standard IPTV (Internet Protocol TV) and enable a real breakthrough for interactive TV in Germany. Just in time for the start of the Bundesliga 2006/07, the pay-TV company and Deutsche Telekom will be launching an attractive offer consisting of the matches of the first Bundesliga as well as all the games of the second league. With this, Deutsche Telekom is the first telecommunications company in Germany to enable customers to view Bundesliga games over IPTV.

Walter Raizner, member of the Deutsche Telekom Board of Management and CEO of T-Com, comments: "With this offer we are setting a new benchmark in sports coverage. With competent sports commentators and Premiere's many years of experience, Bundesliga coverage will be an event like no other. New fan-oriented offerings like personalized conference coverage will make it a real hit on the German market."

A full spectrum of entertainment
To underline the importance of IPTV for the future, Premiere's entire program with 28 channels will be offered to the customer beginning this summer. The service will be marketed as "T-Home from T-Online." Alongside the video on demand service with major movie blockbusters, customers will also get a host of other channels. In addition, T-Home will offer a TV Archive, in which customers can view the top content of participating channels any time they want. T-Online will continually build on this full spectrum of entertainment.

High-speed is the key
High-tech broadband makes it possible to show soccer games in the highest quality. So far T-Com has invested around 500 million euros in its innovative VDSL broadband infrastructure and has thus connected ten major German cities with this modern technology, enabling high-resolution television with broadband speeds up to 50 megabits per second. "We are opening the door to the world of high-speed Internet communication and new forms of entertainment," explains Raizner. "With our comprehensive Bundesliga coverage we are guaranteeing our customers an absolute highlight and thus underline the innovation role of our company."