Discovery Networks Germany has chosen the Brightcove platform to publish and distribute advertising-supported long and short-form video content across its DMAX.de Web property. Building on its long standing relationship with Discovery Communications in the U.S., Brightcove will enable Discovery Germany to showcase promotional clips as well as full-length programming. Brightcove's long-form capabilities will enable Discovery Germany to deliver archived episodes of past seasons of shows, new episodes of recently aired shows for catch-up TV purposes, as well as exclusive online premieres of selected new episodes prior to their television debut.

The main focus of Discovery Germany's new online video initiatives is the "Videotheke" section on DMAX, which will now offer both long and short-form content. Using the Brightcove platform, DMAX will showcase full episodes of popular shows such as "Die Ludolfs," "Der Checker" and "DMOTOR." Additionally, Brightcove's ease of integration with leading advertising networks and servers will enable Discovery Germany to create additional revenue streams through selling ads against its growing library of online video content. Video content on DMAX will also be made available to third-party partner sites such as sevenload to generate increased advertising inventory and revenue streams and to better compliment revenues from traditional television advertising.

Brightcove also works with a number of other leading media brands in Germany, including OMS, an online sales and marketing network for regional newspapers, and Gruner + Jahr, Europe's largest magazine publisher and SPOX, a leading German sports portal.