NEC Australia is set to make an impression on the Asian market by showcasing its innovative broadband technologies at this year’s Broadband World Forum Asia, being held from May 15 to 18.

NEC Australia’s unique platform, the NEC AM Series Multi Service Access Platform (MSAP) which delivers PCCW’s now Broadband TV service, will be on show at stand 309. The NEC IPTV and AM Series innovation is a result of over 10 years of work on DSL technology development by NEC Australia. It plays an integral part in the future global development of broadband technologies.

Having deployed over 10 million DSL lines globally and secured major broadband technology deployments to Japan, Hong Kong, Thailand, Russia, Singapore, Malaysia and Turkey, NEC Australia plans to further increase its export revenue by heightening its profile in the Asian market.

NEC Australia’s Managing Director, Mr. Toshiharu Iwasa comments that “the Broadband World Forum is the perfect platform for us to display our innovations. Our goal is not only to increase our market share in regions we currently supply to, but also to significantly expand our reach to new export markets in Australasia and Europe.”

NEC Australia has been developing and deploying its DSL technology and AM Series MSAP to PCCW in Hong Kong for almost five years. Since its launch, now TV has been a tremendous success in Hong Kong. Two and a half years later and this unique IPTV solution has been deployed to over half a million subscribers and is the first and largest commercial video-over-DSL deployment in the world.

Mr. Iwasa adds that “with 60 per cent of broadband users taking up the IPTV service in Hong Kong in two and a half years and benefits such as customer specific on-screen billing and subscription management, DVD quality picture, more than 110 channels and the ability to use IPTV and the internet at the same time, the take-up rate so far has been huge and will continue to rise.”

Director of Innovation and Solutions in NEC Australia’s Nextep Broadband division,

Vincent Kennedy, will also be speaking at the Broadband World Forum on ‘Technologies and Issues for the Home Network Environment’, scheduled on 16 May at 2pm. Mr. Kennedy’s experience includes being involved in early deployments of ADSL broadband systems in the mid 1990s for delivery of PayTV and video on demand. In his current role, Mr. Kennedy drives the technical and service strategy of Nextep Broadband – a wholesale service provider offering virtual private networks, ISP services, voice-over IP (VoIP) and a range of emerging IP applications based on NEC’s leading SIP/IMS platform.

NEC Australia invites delegates and media to visit Stand 309 during the exhibition to see the platform that delivers the largest IPTV deployment in the world in action.