ViewNow, a leading Video on Demand (VOD) programming provider, announced that Cavalier Telephone has licensed its content and will be using its ViewTrak ^TM usage monitoring, tracking, and reporting software for a new multi-state deployment. Cavalier Telephone, based in Richmond, Virginia, is a competitive local exchange carrier (CLEC) serving business and residential customers across five states and the District of Columbia. Cavalier plans to use the ViewNow products with Kasenna's PortalTV ^TM infrastructure to roll out a compelling new video on demand (VOD) service.

"The full integration between ViewNow's content and Kasenna's infrastructure products solidified the decision making process and was the obvious choice for Cavalier," said Brad Evans, CEO of Cavalier Telephone. "With ViewNow, we can quickly implement VOD with a world-class programming lineup as well as a real-time monitoring system that will help us optimize VOD promotions."

ViewTrak reporting gives VOD providers and advertisers real-time, granular data on customer VOD viewing habits, including what was watched, where and when it was watched, and which "trick mode" functions (fast forward, pause, reverse or stop) were used. ViewTrak's usage reports include total views by program, views by time of day, total number of unique households, average minutes watched, and usage of trick mode. ViewTrak's real-time measurement of consumer behavior is anonymous and reported in aggregate to protect customer privacy.

"Cavalier Telephone is looking to move quickly and aggressively into VOD services, and our industry-leading content relationships and ViewTrak software made that possible," said Larry Holeman, President of ViewNow. "Because we license content from so many major studios as well as special interest providers, we can offer a full schedule of VOD programming through a single vendor relationship, and we can back that up with a robust and easy-to-use viewer tracking system."