On Demand Group announces that broadband television operator TTNET has launched its IPTV service, Tivibu Ev in Turkey, in a move to further upgrade its innovative Tivibu brand and range of services. TTNET’s Tivibu Web TV service, which launched one year ago, has already reached almost one-million subscribers. TTNET is also making Tivibu Cep, a mobile version of Tivibu, available in the second quarter of the year.

On Demand Group is TTNET’s international video-on-demand content management partner for both the Tivibu Web TV and IPTV service, and has assisted TTNET in developing a compelling line up of blockbuster and classic movies, favourite TV series and kids programming, and the latest music videos.

TTNET has entered a new era in its multi-platform TV and On Demand services with the motto “TTNET, Making It Possible”. Adopting all three key elements of communication technology; telephone, television and the internet, TTNET conveys its TV platform Tivibu on to three screens: Tivibu Ev - Home, Tivibu Web and Tivibu Cep – Mobile Phone.

Indicating that Tivibu will further develop its services in line with its next-generation strategies, Tahsin Yılmaz, TTNET CEO says, “Our new era TV platform Tivibu will change the TV-watching habits. Our service, initially called Tivibu and launched in February 2010 became a big success with almost one-million subscribers in one year. The name is now changed to Tivibu Web. Our IPTV service for TV screens in the home environment, which we initiated a short while ago as a pilot project in three provinces, will from now on be called Tivibu Ev. For our Tivibu version for mobile phones and tablet computers that will become operational soon we chose the name Tivibu Cep. We expect Tivibu Cep to be met with great interest by our subscribers just like Tivibu Web. Tivibu Cep is planned to be on offer in the second quarter of this year. The Tivibu journey will continue full speed ahead.”

Tony Kelly, On Demand Group CEO, commented, “We are very pleased to be working with such an innovative company as TTNET and congratulate them on their latest IPTV launch. On Demand Group has been a pioneer in the development of cross-screen – TV, PC, Mobile – on-demand TV developments and we are confident that TTNET’s offering will present a compelling offer to Turkish consumers.”