ROO announced that Fashion TV Channel (FTV) will provide its couture programming and trend-setting videos to ROO. Fashion TV will offer on-demand video clips that showcase the best in the world of fashion including the top designers and leading models, and the most glamorous parties and fashion shows on the planet.

Fashion TV is a top global media vehicle that delivers the latest fashion trends, models, events, news and gossip. Fashion TV is one of the four most distributed channels worldwide, reaching more than 300 million households. Fashion TV content will be available across the ROO global network of affiliate websites, including Verizon, iWon, Excite, Bulldog Broadband (a Cable and Wireless company) and News Interactive in Australia.

"Fashion TV is a key lifestyle media outlet for upscale consumers, fashionistas, store buyers and globe-trotters in search of the next big trend. By adding FTV, ROO is working with the acknowledged leader in the industry and can bring our users cutting-edge fashion from the catwalks of Milan, Paris and New York," said ROO CEO Robert Petty.

"Fashion TV is very excited about this relationship with ROO, as it enables us to access a new IP platform and ROO's rapidly growing portfolio of affiliate websites around the world," says Orna Etkovich, Vice President, North America, Fashion TV.

ROO will feature video clips from many of FTV's most popular programs including Vogue, Gorgeous Girls, FTV Men and Midnight Hot.

Fashion TV joins ROO's high-profile group of entertainment content providers, which includes major record labels, film studios, cable networks as well as a wide range of niche oriented lifestyle content.