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BIG Chooses Narrowstep to Build a Global Martial Arts Broadband TV Portal
Narrowstep Inc
, the TV on the Internet Company, announced that the Company's technology, telvOS, has been chosen by Breakthrough Interactive Group (BIG) to build and power its global martial arts-themed broadband TV portal called
MAC Experience
. MAC Experience will launch live and worldwide on July 7, 2006.
"We found that the traditional cable network model didn't give us the global reach nor the interactive ability we wanted for the martial arts community," said R. Anthony Cort, Founder, Chairman and CEO of BIG. "Our partnership with Narrowstep along with its cutting-edge technology, has allowed us to create the world's first multiple channel martial arts broadband site integrating social networking and e-Commerce."
There are approximately 24 million martial arts practitioners and over 120 million people who consider themselves martial arts enthusiasts in the U.S. alone.
"Broadband-delivered television is the most impactful form of community-building, and clearly MAC Experience will be the most compelling, comprehensive and cutting-edge community site yet," said Steve Beaumont, CEO, Narrowstep.
MAC Experience will include a broad range of family-friendly acquired and original martial arts inspired content, including movies, documentaries, tournament competitions, news, interviews, instructional programs, animated features and much more.
The goal of MAC Experience is to create an Internet channel for the global martial arts community, its fans and supporters by bringing together the industry and its components, including television and film programming; video games and arcade games; health, fitness and wellness; apparel, fashion and toys; schools and self-defense training; tournament competitions and advertising.
MAC Experience is powered by Narrowstep's cutting-edge solution, telvOS, the Company's proprietary Television Operating System. telvOS is the only end-to-end solution for broadband TV currently available, and is managed by an intuitive web-enabled interface. The power of telvOS enables organizations to manage, deliver and monetize video content and other assets quickly and easily. It delivers a TV-like experience with searchable content, upload capabilities, and payment facilitation to any Windows Media enabled device, any time, any place.
Posted on Jun 28, 2006
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