Verizon announced a programming- distribution agreement with World Wrestling Entertainment Inc. for its popular subscription video-on-demand service, WWE 24/7. Verizon is the first major telecom provider to offer this WWE video content in the United States. Under the agreement, Verizon will carry WWE 24/7 on Verizon FiOS TV in its first market, Keller, Texas, and in future FiOS TV markets. The agreement was signed prior to the commercial launch of FiOS TV on Sept. 22.

WWE 24/7 leverages WWE's 75,000-hour library, the largest of its kind in the world, featuring the leading wrestling and other sports entertainment brands and programming.

"We are pleased to offer this service in our FiOS TV markets to satisfy devoted WWE fans who are passionate about watching the wrestling action of their favorite superstars of yesterday and today," said Terry Denson, vice president of programming and marketing for Verizon FiOS TV.

Said Peter Clifford, vice president, WWE affiliate sales, "Verizon has been a believer in the WWE 24/7 service from the very first time we sat down with them. We look forward to partnering with them to market the on-demand platform. We will continue to work with strong, emerging distributors like Verizon who can help us deliver this unique content to our passionate fans."

Verizon launched FiOS TV Sept. 22 in Keller, Texas, unveiling a broad collection of all-digital programming with more than 330 total channels and more on the way. FiOS TV digital customers will also have access to a large selection of on-demand content that is easy to order and view.

Terms of the agreement were not disclosed.