The MPEG Industry Forum in cooperation with the Open IPTV Forum, are presenting a free full day MPEGIF Master Class titled “The Transition to a New Television Experience” on Thursday 11 September 2008 between 10am and 5.30pm bringing together industry experts representing the most influential players in next generation video entertainment, multimedia and standards-based video delivery.

In this MPEGIF Master Class, television service providers, network operators and content owners will exchange their views on the progress and evolution in technologies and business models (including an insight into IP delivered personalized video and the latest trends for targeted, perfect profile advertising) that are fundamentally changing the way digital Television is created, delivered and monetized. For a complete program agenda and speaker bios, please visit: http://www.mpegif.org/exhibitions/IBC2008/agendaIBC.php

KEYNOTE SPEAKERS:

• Roderick Snell, Founder, Snell & Wilcox
• Yun Chao Hu, Chairman Open IPTV Forum
• Thomas Staneker, Executive VP, T-COM
• Luca Pesando, Standardization Manager for Fixed Access, Transport and IPTV, Telecom Italia

PANELISTS

• Yun Chao Hu, Chairman Open IPTV Forum
• Luca Pesando, Standardization Manager for Fixed Access, Transport and IPTV, Telecom Italia
• Nick Hopkins – Head of Technology, Virgin Media
• Clyde Smith – Senior VP Global Broadcast Technology & Standards, Turner Broadcasting Systems
• GianPaolo Balboni – Head, Innovation Trends, Telecom Italia
• Dieter Engel – Head of Product Development, T-Online
• Mikhail V Seslavinsky – Head, Federal Agency for Press and Mass Media, Russian Federation
• Eduard M Sagalaev – President, National Association of Television and Radio Broadcasters of Russia
• Yury I Pripachkin – President, Russian Association of Cable Television
• Gerassim S Gadiyan – President, The Association for High Definition Television and Digital Cinema
• Oleg A. Urushev – General Director ,Yugra
• Gary Schultz - President, MRG Inc
• Stephen Christian – VP Marketing, Verimatrix
• Sven Reuter – Representative for Standards, TV and Media Applications, LG Electronics
• Mats Nilsson, Director Portfolio management, Ericsson
• Thomas Stockhammer – Senior Researcher, Digital Fountain

This free MPEGIF Master Class will be chaired by:

• Sebastian Moeritz, President MPEGIF / CEO, dicas
• David Price, Vice President MPEGIF / Vice President, Harmonic
• Monika Gadhammar, Vice Chair Open IPTV Forum Marketing Workgroup