Research and Markets has announced the addition of Market Positioning and Operator Strategies for IPTV: A Global Overview from Pyramid Research to their offering. Telcos are increasingly positioning their IPTV services as part of bundled broadband packages, and the services are gaining subscribers at a rapid pace. At year-end 2007, the global IPTV subscriber base reached 16m clients and is expected to grow five-fold in the next four years. Although regulations (such as those in China or Brazil) have played a role in limiting the scope of IPTV portfolios, it is the marketing strategy employed by each telco that is determining the pace of IPTV development in each market.

In this report, Pyramid Research provides a global snapshot of IPTV adoption and analyzes market dynamics in 10 disparate countries, ranging from highly developed markets (France, for instance) to emerging markets where IPTV services are only at the cusp of being introduced (such as South Africa). In each country, we examine the shape and form of IPTV offerings and put them in the context of competing broadband and pay-TV market offerings.

Key questions answered:

• What makes IPTV successful?
• How important is pricing? Multi-play bundling?
• In which markets will IPTV find receptive audiences?
• How can IPTV make headway against cable and free-to-air TV?
• What marketing positioning strategies are suitable for different types of markets?
• What roles do the broadband and media marketplaces play in IPTV in the 10 countries examined?