PCCW announced that now TV has won the exclusive Hong Kong rights to broadcast Europe's most important footballing event - UEFA EURO 2008.

This major football tournament will take place in June 2008 in Austria and Switzerland, with sixteen prominent European national teams participating in 31 matches. PCCW will broadcast the exciting UEFA EURO 2008 matches through multiple platforms. PCCW has exclusive television broadcasting and VOD (Video-on-demand) rights, internet simulcast and mobile video rights.

Alex Arena, Executive Director of PCCW said: "now TV is extremely excited to have reached this arrangement with UEFA and bring one of the world's most celebrated football tournaments to Hong Kong through PCCW's multiple platforms. Along with now TV's unique interactive capabilities, we look forward to providing an enhanced viewing experience of all 31 matches of UEFA EURO 2008. We look forward to offering our customers top quality football action as the top teams in Europe battle it out for the title of Europe's best."

The acquisition of this important and prestigious football property reinforces now TV's position as Hong Kong's leading pay TV provider. In addition to being the exclusive broadcaster of UEFA EURO 2008 in Hong Kong, now TV will be presenting related in-depth reports, analysis and features specially tailored for the local audience.

Mr. Philippe Le Floc'h, Director of UEFA Marketing and Media Rights Division, said: "In line with UEFA's strategy to exploit new technology platforms and enhance the promotion of UEFA EURO 2008 by means of a fully integrated distribution system, UEFA welcomes the beginning of its collaboration with PCCW's now TV. UEFA and UEFA EURO 2008 will benefit from the comprehensive distribution that embraces multiple platforms brought by the convergence of technology and offered by the broad network capacity of PCCW in Hong Kong.

"We are also confident the visual experience of football fans in Hong Kong will be further enhanced by now TV HD services and interactive opportunities as well as from the comprehensive offering on mobile."

now TV currently has an installed customer base of 700,000 and has over 120 world leading video and audio channels, many of which are exclusive including HBO, Cinemax, STAR Movies, STAR Chinese Movies, STAR World, ESPN, and STAR Sports.