Following the success of last year’s show, the IPTV Zone at IBC2009 is being increased in size by 120% (from 1116m² to 2466m²). The expansion reflects the growth of the IPTV market which, according to recent research by Infonetics, is forecast to grow to reach 53 million subscribers by 2009 creating a $44 billion marketplace for equipment and services.

IBC IPTV ZoneNow in its third year, the IBC2009 IPTV Zone will bring together many of the organisations and technologies that are emerging as major forces in these new markets. It will therefore provide a unique opportunity for application developers, content providers and technology companies to showcase their capabilities at the heart of the broadcast industry's leading international conference and exhibition.

The IPTV Zone will be accompanied by the IBC2009 IPTV Zone Business Briefings to which attendance is free. These briefings will examine some of the issues and opportunities arising from this revolution in broadcast content delivery in further detail and are intended to reinforce and complement the established peer reviewed, paid-delegate IBC Conference.

Commenting on the development of The IPTV Zone at IBC2009, Mike Crimp, COO, IBC said: “We have seen a huge growth in the deployment of IPTV-based services over the last year and this growth is creating enormous opportunities for both content creators and broadcasters. We are delighted with the development of the IPTV Zone over the last 2 years and I am confident that it will again prove a major visitor attraction at this year’s convention.”

The IPTV Zone at IBC2009 is being jointly developed and marketed by IBC, IT Europa and BPL. The IBC2009 exhibition takes place from 11th - 15th September 2009 at the RAI, Amsterdam.