MediaMelon launches its Video Overlay Network, an application-layer software-enabled network to significantly improve the profitability of online videos for content distributors and their service providers while also enhancing the consumer viewing experience.

The MediaMelon Video Overlay network integrates several leading edge technologies such as progressive downloading and adaptive streaming to improve the efficiency and visual quality of online video. MediaMelon’s unique Dynamic Content Assembly technology sources content from multiple locations and in real-time assembles the content for viewing - even on a slow network. And its new Predictive Forward Caching technology allows portions of videos to be intelligently pre-cached based on a variety of parameters helping publishers reduce costs and improve viewing quality for their users. MediaMelon’s ability to selectively source content from sub-networks geographically close to viewers reduces transit costs. And its use of multiple protocols such as http, rtp, rtsp and p2p, decreases bandwidth costs while enabling instant and smooth playback of video content.

MediaMelon’s technology has been integrated with leading Content Management Systems, such as thePlatform. Publishers using thePlatform can access the MediaMelon network technology seamlessly within their media publishing systems. MediaMelon also has partnered with leading advertising platforms, such as Adap.TV and Panache, to provide video publishers with instant monetization options.

The MediaMelon Overlay Network enables content publishers and aggregators to generate profits by managing the cost of delivery while opening up powerful ways to monetize content. This combined with a very simple and straight-forward integration process on to any flash player, positions MediaMelon to significantly improve the economics of online video delivery.