IPTV News
IPTV Service Providers
Internet TV
IPTV Events Calendar
IPTV Products
IPTV Jobs
IPTV Books
Contact
|
Advertise
|
About
Search
Search for
Internet TV
Subscribe
Subscribe to our RSS feed
Bookmark TVover.net
Subscribe to our email newsletter
News Categories
Apple TV
ATT U-verse
Boxee
Broadband over Powerline
Connected TV
Digital Content Creation and Distribution
Divx
DRM and CA
End-to-End IPTV Solutions
Game on Demand
General
Google TV
HomePNA
Interactive TV
Internet TV
Internet TV Updates
Investments
IP Equipment
IP Networking
IP Solutions
iPad
IPTV Advertising Solutions
IPTV Books
IPTV Events
IPTV Events Calendar
IPTV Headends
IPTV Headlines
IPTV Jobs
IPTV Management Solutions
IPTV Middleware
IPTV Regulation
IPTV Reports
IPTV Service Quality
IPTV Set-Top Boxes
IPTV Standards
Media Center Solutions
Mergers and Acquisitions
Microsoft IPTV
Mobile TV
Multiscreen
Offbeat News
Online Video
PVR Hardware
PVR Software
Roku
Satellite IPTV
SBC Project Lightspeed
Service Providers
Africa IPTV
Asia IPTV
Australia IPTV
Europe IPTV
Middle East
Middle East IPTV
North America IPTV
South America IPTV
Slingbox
TV Everywhere
Ultra Wideband (UWB)
Verizon FiOS
Video on Demand
What is IPTV
White Papers
Wi-Fi IPTV
WiMAX
Archives
November, 2012 (4)
October, 2012 (17)
September, 2012 (18)
August, 2012 (8)
July, 2012 (19)
June, 2012 (13)
May, 2012 (20)
April, 2012 (29)
March, 2012 (24)
February, 2012 (16)
January, 2012 (11)
December, 2011 (9)
November, 2011 (12)
October, 2011 (32)
September, 2011 (23)
August, 2011 (31)
July, 2011 (25)
June, 2011 (35)
May, 2011 (48)
April, 2011 (48)
March, 2011 (79)
February, 2011 (48)
January, 2011 (38)
December, 2010 (23)
November, 2010 (47)
October, 2010 (37)
September, 2010 (59)
August, 2010 (41)
July, 2010 (33)
June, 2010 (35)
May, 2010 (58)
April, 2010 (49)
March, 2010 (73)
February, 2010 (53)
January, 2010 (26)
December, 2009 (34)
November, 2009 (52)
October, 2009 (55)
September, 2009 (59)
August, 2009 (38)
July, 2009 (28)
June, 2009 (66)
May, 2009 (63)
April, 2009 (38)
March, 2009 (73)
February, 2009 (43)
January, 2009 (60)
December, 2008 (42)
November, 2008 (77)
October, 2008 (71)
September, 2008 (102)
August, 2008 (62)
July, 2008 (75)
June, 2008 (83)
May, 2008 (60)
April, 2008 (95)
March, 2008 (98)
February, 2008 (65)
January, 2008 (94)
December, 2007 (66)
November, 2007 (56)
October, 2007 (113)
September, 2007 (56)
August, 2007 (76)
July, 2007 (88)
June, 2007 (78)
May, 2007 (62)
April, 2007 (55)
March, 2007 (86)
February, 2007 (98)
January, 2007 (97)
December, 2006 (53)
November, 2006 (100)
October, 2006 (115)
September, 2006 (171)
August, 2006 (79)
July, 2006 (97)
June, 2006 (160)
May, 2006 (148)
April, 2006 (132)
March, 2006 (162)
February, 2006 (98)
January, 2006 (95)
December, 2005 (76)
November, 2005 (122)
October, 2005 (105)
September, 2005 (122)
August, 2005 (104)
July, 2005 (61)
June, 2005 (104)
May, 2005 (93)
April, 2005 (166)
March, 2005 (50)
February, 2005 (6)
December, 2004 (1)
Report: IPTV ''Interactivity Gap'' is Hampering Growth
Once viewed as a rising star in the digital television ecosystem, IPTV has largely failed to deliver on its promise, according to a report just published by analyst firm
Strategy Analytics
. As a result, many industry watchers—including Strategy Analytics—have revised their IPTV estimates downward.
“IPTV service providers have failed to answer the fundamental ‘why’ question,” according to Ben Piper, Director of the Strategy Analytics Multiplay Market Dynamics service. “Why would an otherwise satisfied customer drop an existing service and sign up for IPTV? What features, content, or functionality does IPTV have that cable and satellite lack? Interactivity was IPTV’s promise, but so far we’ve seen little delivered.”
Addressable advertising, the notion of interactive and targeted messages directed towards specific consumer segments at the individual or household level, is viewed by many as a hallmark of IPTV technology. The concept is not new, but commercial deployment has been slow.
There are glimmers of hope, however, according to Strategy Analytics. San Jose-based BlackArrow, an addressable advertising provider, recently announced that it had raised $20 million its latest round of funding. Led by NDS, and backed by other ecosystem heavy hitters such as Cisco, Comcast, and Intel, this intensive capital injection could very well propel addressable advertising—and the promise of IPTV—forward.
The report, “
Chasing the Elusive IPTV Business Model: NDS, Cisco and Comcast to the Rescue?
” is available to Strategy Analytics clients.
Posted on Apr 27, 2010
Reviews
|
Share
|
Digg
Filed in:
IPTV Reports
Related Entries
•
Report: MRG Ranks Global IPTV Market Leaders
•
TelcoTV Previews U.S. Consumer Video Consumption Survey Findings
•
Report: IPTV Operators Turning Up the Heat with Multi-Screen TV, Content Discovery, Social Networking
•
Report: Global IPTV Industry
•
Report: Video Infrastructure Markets Growing Despite Challenges; Big Year for Multi-Screen TV
•
Report: Internet TV Global Business Strategic Report 2012
Comments are closed.
Post a Comment
Please use a valid e-mail address. Your address will not be publicly visible and is only a means for us to contact you when asked. Thank you.
All brand, company, and product names are trademarks or registered trademarks of their
respective owners. © 2012 TVover.net. All rights reserved.
Privacy Policy
Terms