ExerciseTV has partnered with thePlatform to grow and expand the video offerings on its fitness destination site. thePlatform is working with ExerciseTV to publish free web video workouts, clips, and download-to-own fitness titles in support of the fitness network's online storefront.

ExerciseTV boasts over 5 million views a month for its television on-demand offering and is one of the only places online where consumers can purchase and then download workouts to their PCs, iPODs and other portable video devices. Overall, thePlatform is handling the publishing and management of ExerciseTV's original library of over 200 download-to-own fitness titles featuring many of the nation's most popular trainers. The partnership will help ExerciseTV expand its viewership by syndicating the programmer's original content to other destination sites. In addition, ExerciseTV has customized the look and feel of the site's Flash-based players using thePlatform's mpsPresent Player Development Kit.

thePlatform manages the entire logistics process involved in the publication of broadband video from the content owner to the consumer. thePlatform's open system integrates with technology providers that span the online video ecosystem, giving media companies the maximum flexibility to design solutions unique to their needs. Customers of thePlatform benefit from a choice of pre-integrated partner technologies, including advertising campaign management and billing systems, content delivery networks, digital rights management, video formats, video player technologies and more.

thePlatform currently provides online video publishing and management for a host of well known consumer brands, including: BBC, CNBC, CBS's College Sports TV, Court TV, Comcast, Gannett, Hearst, Helio, HIT Entertainment, PBS KIDS Sprout, Sony/BMG Music, Vongo, Telstra, Verizon Wireless and dozens of other companies.