Intellon Corporation, the leading provider of HomePlug-compatible integrated circuits (ICs) for home networking, networked entertainment and broadband over powerline (BPL) applications, today announced that PCCW Limited, one of Asia's leading integrated communications companies, is successfully deploying network adapters based on its leading HomePlug 1.0 with Turbo ICs to capture broadband customers unwilling to install new wiring in their homes.

PCCW has top market share for Hong Kong's broadband market with over 800,000 subscribers, of which 550,000 customers have also signed up its world largest IPTV service -- nowTV. The Intellon-based HomePlug with Turbo adapters enable a customer-installable alternative to running new cables along floors and under rugs to connect the PCCW broadband modem to computers, digital media adaptors and IP set-top-boxes in the home. With this No New Wires alternative, those subscribing to PCCW services simply connect an adapter to the modem and any convenient power outlet, and another to a power outlet close to the computer or IP set-top box -- providing invisible connectivity and allowing customers to place their computers and TVs anywhere they choose.

"Because HomePlug Turbo is a very simple, plug and play solution, we are now offering our customers a do-it-yourself option for Broadband multimedia home networking services," said Dr. Allen Wong, director of product development for PCCW. "On all fronts, Intellon provided the best combination of user friendliness, price and time to market, allowing us to get a solution in place for our customers very quickly."

"Partnering with PCCW on its in-home connectivity provides Intellon with the opportunity to showcase our strength in broadband and multimedia networking over in-home powerlines," said Cameron McCaskill, vice president of business development for Intellon. "Powerline networking solutions based on Intellon ICs are proving to be a valuable selling tool for service providers like PCCW looking to grow and retain their broadband and IPTV customers."