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MLB's Digital Arm Catches $400 Million
Newsweek has a
great story
on the success, struggles, and strategy of Major League Baseball Advanced Media, also known as MLBAM or BAM. The digital offshoot of MLB will bring in approximately $400 million in revenue. That includes income via MLB.TV, which will host more than a million subscribers, nearly $80 million in merchandise sales, a blog network, wireless phone subscriptions that include updates, ringtones and cell-phone wallpaper, and much much more. Not too shabby.
As for its site MLB.TV, BAM will be adding to its already feature-rich website the ability to watch games from multiple camera angles. The website already employs the ability to watch 6 live games at the same time, dubbed MLB.TV Mosaic.
My question is: should the NFL, NBA, NHL, NCAA, etc. be following suit?
Posted on Jun 19, 2007
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Joel Price
Tuesday, 19 June 2007 12:57
The NFL is considering the a hybrid BAM model. NHL just moved to this model.
Curtis
Tuesday, 19 June 2007 13:11
Joel, thanks for the heads up. I just found the article link on your site.
Btw, very useful site! This one is definitely getting saved...
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