SecureMedia has been accepted as a member in the Open IPTV Forum, the pan-industry initiative that was established to take IPTV to the mass market. The Open IPTV Forum's goal is to develop and promote an open, end-to-end specification for IPTV based upon existing technologies and open standards that could help to streamline and accelerate deployments of IPTV technologies and help to maximize the benefits of IPTV for consumers, network operators, content providers, service providers, consumer electronics manufacturers and home and network infrastructure providers.

Yun Chao Hu, Chair of the Open IPTV Forum, commented: "I am very pleased to see the commitment of the digital content security industry towards the Open IPTV Forum. SecureMedia is a very valuable asset towards the Open IPTV Forum along with the current OIPF membership from the digital content security industry. This will emphasize the availability of the right expertise within the Forum to address one of the fundamental requirements for a global mass-market deployment of IPTV.

"It is an honor for SecureMedia to be accepted as a member in the Open IPTV Forum and to bring our years of digital content s ecurity expertise to this cross industry initiative, said Fred Ellis, COO of SecureMedia. "Championing our mission of 'Enabling Entertainment Everywhere!', we are excited to collaborate with others to accelerate rich, easy-to-use entertainment experiences across a myriad of consumer appliances all based on open standards."