Incited Media and Widevine announce a technology partnership that bundles Widevine’s content protection as part of Incited Media’s cross platform live streaming service. Incited Media offers full-scale streaming media production services for companies that require high quality streaming entertainment capabilities. Widevine will enable Incited Media to secure distribution and consumption of live streams on a wide range of consumer platforms.

This announcement reflects an industry trend whereby content owners and service providers are increasingly requiring secure multiplatform content distribution for their premium content. Users running Windows and Mac-based PCs are increasingly demanding the ability to watch content in the browser of their choice using the bundled video players native to their computers. The joint solution solidifies Incited Media’s ability to enable content owners and service providers to deliver to this audience with a single platform that offers transcoding, ingestion, content protection and publishing capabilities.

“Our deep experience in live event management has migrated to include both live and on-demand distribution services for digital media service providers,” said Joe Einstein, Incited Media co-founder. “Our customers require a studio approved content protection scheme to ensure monetized live streamed and on-demand content is securely delivered. Widevine’s technology allows us to provide this critical security requirement to our clients and to complete the final component of our service offering.”

Incited Media has established itself as the preeminent provider of live webcast management services in the industry, supporting events like the Olympics, the Democratic National Convention, MTV Movie Awards, Farm Aid, the Grammys and the most viewed webcast of all time: Live Earth, the seven-continent 24-hour concert capturing over 9 million video streams delivered simultaneously to a total viewership of one quarter million people.

“Widevine is very excited to protect Incited customers and prospects who want a one-stop transcoding, ingestion, protection and publishing workflow solution,” said John Petrocelli, VP of Business Development at Widevine. “Incited is unmatched in their ability to deliver high quality live and on-demand entertainment. The partnership enables new customers to access a greater audience while leaving headroom for customers to deliver new services to end users.”

Customers of the joint solution can create and publish content in widely used video formats such as Adobe Flash, Apple QuickTime and RealNetworks RealPlayer. They can also securely package and deliver streamed media, progressive downloaded or file downloaded content. Widevine’s digital copy protection technology further monitors, detects and protects content on any PC from the hundreds of utilities on the market today that pirates use to record streams or files and enable illegal distribution across the internet.