Bharti Airtel debuted its Triple Play Service with the launch of Airtel digital TV interactive – it’s IPTV Service. With this, Airtel delivers the Triple Play Advantage of Telephony, broadband and Entertainment Service to its customers. The Triple Play Service will be initially available to customers in Delhi, Gurgaon and Noida starting January 19, 2009.

Airtel’s state-of-the-art IPTV Headend, with best-in-class MPEG4-10 compression technology, will allow it to offer more content and better quality images as well as services like live broadcast television, network based time-shifted TV, real video-on-demand and a host of other interactive services. Airtel will deliver its IPTV service to customers through a fibre backbone of Carrier Ethernet Network with last mile delivery on copper using ADSL2+ technology. This latest technology enables high-speed broadband connectivity which in turn delivers superior digital video and audio quality.

Besides the latest technology, Airtel digital TV interactive brings many firsts to the TV viewing experience:

• Interactive 2.0, which offers a completely interactive experience including the freedom of ordering pizzas and movie tickets from the comfort of your TV set. It promises to deliver a host of other innovative applications in the future
• Time Shift TV, which transforms TV into a two-way experience, allowing the viewer to pause and rewind live TV as well as auto-record and store favourite programmes for 7 days
• The largest expanding library of movies on Movie on Demand with 100 block buster titles which gives the viewer complete on-demand access – any movie at any time

Customers can gain access to the future of TV entertainment on Airtel digital TV interactive by choosing from 2 entry packs –

A. Magic@ Home Pack - our Triple Play Plan - at Rs. 999 per month which gives 135 channels including 256 kbps broadband speed with unlimited download and a landline connection

B. Combo Pack – our IPTV and Broadband Plan – at Rs. 599 per month which gives 117 channels including 256 kbps broadband speed with download limit of 2.5 GB

The service will be backed by 24x7 customer care.