Mind Commerce announces the release of IPTV Applications - Enhanced Television Applications as a Battleground for Customer Loyalty. While acknowledging the disruptive potential of IP technology in the Service Provider domain, this report also provides a practical roadmap establishing the types of IPTV Applications that can enhance customer loyalty among high value triple play customers. This report provides a categorization of Application types and their potential for IPTV providers and their competitors.

Authors Ken Kalinoski and Kim Johnson are consultants with extensive experience managing technology and video service deployments in real world situations. This combined experience provides a clear perspective regarding the role that the technology can play in supporting customer satisfaction objectives of Service Providers and technology providers.