The winners of the Deutsche Telekom Interactive TV Award 2009 have been elected. Last Friday, 26th of February 2010, the Jury consisting of renowned technology and media experts came together in Bonn (Germany) to select the winners of the innovative competition for the best ideas for the "future TV". The winners were broad|Support with the customizable Bundesliga application “Meine Konferenz“ and the interactive docu soap “The Cell“ presented by a team of Isrealis from a Tel Aviv based company Gum Films.

The winners and their concepts

"Meine Konferenz" (eng.: "My Conference") was the best concept on the basis of the technical operating environment “Microsoft Mediaroom Presentation Framework” (MPF). This concept which was submitted by broad|Support from Hamburg (Germany) is directly based on the interactive Liga TOTAL! an IPTV-Service of Deutsche Telekom. With this application, it should be more convenient for viewers to simultaneously keep track of all favourite matches on a day of play (playing Saturday). This application also includes an atmospheric warm-up: every viewer can set-up a personalized profile which will enable a particular ambiance as soon as the screen is switched on. Items such as top goals or beloved songs of the viewer’s favourite club will start playing as soon as the screen is tuned on. Like winners of the MPF category, the broad|Support team was awarded a an additional cash prize of 30,000 €

The prize for most creative entry went to "The Cell", from the Tel Aviv based company Gum Films. The concept tries to find answers to the question: how will interactive TV of the future recount history? This concept combines TV pictures, photographs and SMS to form a complex Documentation whose content and design is adapted for a young audience. As winners of the Freestyle category, the Gum Films team was awarded a cash prize of 15,000 €.

The Jury

Besides the Patron of the Deutsche Telekom Interactive TV Award 2009 Christian P. Illek, who is also the Divisional Board Director for Marketing T-Home and Marketing Director of T-Mobile Germany, other jury members included: Achim Berg, Managing Director of Microsoft Germany and the Branch President of Information Management at the German Federal Association for Information Technology, Telecommunication and New Media (BITCOM); Robert Amlung, Digital Representative at the German national Television Station “Zweites Deutsches Fernsehen” (ZDF). Representative of the specialized press were: Stefan Goedecke, Managing Director of Auerbach Publications, and the media scientist Thomas Hess, head of the Institute for New Media at the Ludwig-Maximilians University in Munich.

Presentation of the winning Concepts at CeBIT 2010

The winning concepts of the Deutsche Telekom Interactive TV Award will be presented on the 3rd and 6th of March at the Deutsche Telekom stand at the CeBIT Trade-fair in Hanover:

First Show: Wednesday, 03rd of March at 14:15 CET
Interview-Partners: Gert von Manteuffel (Deutsche Telekom Senior Vice President IPTV), ev. Herr Sven Hischke (Deutsche Telekom Innovation & Technology Management)
Winning -Team broad|Support/Hamburg

Second Show: Saturday, 06th of March at 13:00 CET
Speakers: Klaus Greiber (Deutsche Telekom Interactive TV Award 2009 project manager), Christian Jaisczok (IPTV Product manager Deutsche Telekom)