Espial announces the availability of a new whitepaper. This paper argues that an open browser, such as Espial TV Browser, ensures the widest, fastest adoption of Over-The-Top services by best addressing the requirements of both content service providers and Connected TV manufacturers.

• Today’s over-the-top TV services are available from Content Service Providers such as Netflix, RoxioNow, Vudu and others. CSPs typically build customized, embedded applications to deliver their services with brand differentiation and security.
• While this approach is attractive for CSPs, there is a real risk that it will eventually slow down market adoption of OTT services. As the number of connected TV’s increases, it will become more difficult for TV manufacturers to keep up with the volume of customized, embedded applications. They will become overwhelmed with integrating and delivering upgrades and updates to the CSPs custom applications. Similarly, CSPs find it increasingly unrealistic to support the broad array of web-enabled devices they will want to target with their services.
• By adopting an open browser strategy, content service providers and TV manufacturers can achieve the best possible performance, lowest total cost of ownership, least risk to deployment, and the highest scalability— all on a platform that can meet their needs today and tomorrow.
• The open browser is best positioned to support the future requirements of broadband and the world of interactive TV where interaction with applications, programs, movies, games, social and virtual worlds opens a wide range of revenue opportunities.
• Download the whitepaper.
• Watch a promotional video on Espial TV Browser:
• Check out our detailed production overview video: