Brightcove and Hachette Filipacchi UK announce the corporate-wide adoption of Brightcove to roll out Internet video channels across its magazine properties. The Brightcove Internet TV service enables Hachette Filipacchi UK to extend its magazine brands to the online video space as well as reach new online communities, and generate additional advertising revenue. The first channel to launch, ELLE Magazine's ELLEUK.com, will feature daily Internet video coverage focused on fashion events, beauty and style tips and travel stories.

Using the Brightcove Internet TV service, Hachette has been able create branded Internet video experiences for readers of its magazines and websites. The Brightcove service enables placement of relevant advertising and the ability to manage syndicated video through affiliates such as fashion websites, news portals, social media sites and blogs.

"The UK market is leading the way when it comes to watching video online, and Hachette Filipacchi is embracing this revolution across its portfolio of extremely popular magazine titles," said Jeremy Allaire, Chairman and Chief Executive Officer, Brightcove. "We are thrilled to be working with Hachette to enable exciting original Internet video programming across its many magazine properties, expand distribution worldwide, and open the door to new revenue opportunities through broadband video advertising."

Hachette Filipacchi has ongoing plans to launch further broadband video channels with the Brightcove Internet TV service later this year.