mPhase Technologies this week is demonstrating how telecommunications providers can now cost-effectively market TV programs as part of a switched Ethernet multi-service offer encompassing VoIP, high speed Internet data and streaming video.

The integration of the mPhase TV+ System over a Worldwide Packet Network Ethernet network demonstrated the flexibility of the mPhase TV+ System. The solution is being showcased at this week's NORWECOM 2006 at the LENEXPO Fairgrounds here.

"mPhase is demonstrating the latest generation mPhase TV+ System across a variety of broadband access topologies including DSL, fiber and Ethernet," said Ron Durando, mPhase's chief executive. "Our platform is a means to enable telephone companies to cost-effectively offer premium interactive television services to their broadband customers."

"We recognise that operators have a variety of choices in how they design their 'triple play' infrastructure," said Durando. "We are showing that the mPhase TV+ System is a carrier grade IPTV enabler that operators can use in any number of multi-service scenarios, whether their preference is switched Ethernet or xDSL, running either on copper or fiber cable."

With standard interfaces to existing phone company operations system support systems (OSS), including maintenance and billing functions, the mPhase TV+ System enables telephone company technicians to add and customize new capabilities. For example, the optional electronic program guide displays Cyrillic characters and is customised for the Russian market with Russian language technical support. Russian speakers who would like to see the video running can go to http://www.mphasetech.com/video/russiandemo.html to see a copy of the demo.

The mPhase TV + System is built around an innovative cluster architecture and offers key advantages to telecommunications providers, including:

• Improved maintenance environment, with links to industry-standard operations support systems, including element management of IP traffic
• Compatibility with industry standard services creation environments
• high degree of reliability to protect against network failover
• Unprecedented scalability, capable of growing to hundreds of thousands of users

The cluster architecture enables technical personnel to manage subscribers, monitor alarm messages and billing information and seek context-sensitive help across all network elements. Each central exchange-based cluster is designed to control and integrate video-on-demand and program information elements and the video head end encoding systems. Network planners can distribute the clusters to optimise the load balancing of the network resources for capabilities like content distribution. Through this segmentation, technicians can better manage subscriber demand and establish QoS criteria against failover.