blinkx announced a content agreement with ROO, a leading online video broadcaster, to provide users with an even greater array of entertainment, news and other popular video content. Today's announcement adds yet more family-friendly content to blinkx.tv's growing index, making it the go-to site for a wide variety of footage.

Partnering with blinkx enables ROO to make its full library of video content searchable on demand from http://www.blinkx.tv. blinkx automatically indexes and transcribes the entire video stream, so that users can search through the 5,000 titles in ROO's vast library of content. ROO's video content covers topics ranging from new fashion trends to breaking news. Bringing pinpoint accuracy to video search, blinkx.tv provides a new and simpler way for audiences to find and watch their favorite video online.

For young adults, ROO provides the latest in video game reviews, including a segment on the Lego Star Wars game, as well as animated shorts and the latest music videos. For those interested in pop culture, there are also entertainment video segments, featuring reports on the latest Harry Potter release, or music video by Geri Halliwell. Users simply type in the name of a song, lyric or the title of a chapter and they will be brought directly to video content featuring the song or book they are looking for.

"We are excited about adding our massive library of content to blinkx's searchable database and providing end-users another avenue to watch online video on-demand," said Robert Petty, ROO CEO. "By partnering with blinkx and its advanced search capabilities, online video's popularity is sure to continue its explosive growth."

"blinkx's goal is to link users to the content that they care about, and we're delighted to be adding even more content for all the family. ROO TV offers breaking news as well as entertainment content for everyone in the family," said Jon Gregg, VP Business Development, blinkx.