comScore releases its October 2008 data from the comScore Video Metrix service, reporting that U.S. Internet users viewed 13.5 billion online videos during the month, representing an increase of 45 percent versus year ago.
Hulu Moves Up to #6 in Rankings
In October, Google Sites once again ranked as the top U.S. video property with nearly 5.4 billion videos viewed (representing a 40 percent share of all videos viewed), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 520 million videos (3.8 percent), followed by Yahoo! Sites with 363 million (2.7 percent), and Viacom Digital with 305 million (2.3 percent). Hulu, a joint venture of NBC and Fox featuring full-length broadcast TV programs, ranked sixth with 235 million videos viewed (1.7 percent).
Top U.S. Online Video Properties* by Videos Viewed
October 2008
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property
Videos
(000)
Share (%) of
Total Internet
13,536,595
100.0
Google Sites
5,373,783
39.7
Fox Interactive Media
519,926
3.8
Yahoo! Sites
363,426
2.7
Viacom Digital
305,258
2.3
Microsoft Sites
286,464
2.1
Hulu
235,096
1.7
Turner Network
228,024
Disney Online
126,611
0.9
AOL LLC
122,580
ESPN
104,724
0.8
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Google Sites Draws 100 Million Video Viewers in October
More than 147 million U.S. Internet users watched an average of 92 videos per viewer in October. Google Sites attracted a record 100 million online video viewers, or more than two out of every three Internet users who watched video during the month. Fox Interactive ranked second with 60.8 million viewers, followed by Yahoo! Sites (45.2 million) and Microsoft Sites (30.7 million).
Top U.S. Online Video Properties* by Unique Viewers
Unique Viewers (000)
Average Videos per Viewer
147,283
91.9
100,475
53.5
60,791
8.6
45,187
8.0
30,696
9.3
25,658
11.9
HULU.COM
23,993
9.8
22,743
5.4
20,858
10.9
13,757
9.2
CBS Corporation
13,639
4.7
Other notable findings from October 2008 include: